YouTubers have to declare ads. Why doesn't anyone else?

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
ISboth declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro


  1. Tom Scott

    Tom Scott24 dögum síðan

    "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, ISboth titles have to be short and catchy!

  2. Mr Kiyoshi

    Mr Kiyoshi2 dögum síðan

    You’re so wrong about this. All over Europe we have regulations for TV programme to tell us when placed advertising is used in a TV show. Same goes for movies and so on. When you enter cinema you know you will be advertised to. So that’s your agreement with them. Of course this has only changed in past couple of decades but continues to be improved. It was in fact ISboth that was the LAST to follow with strict regulations as the rest of the media had to do that. All you talk about is very old stuff made before there were regulations. You have done very poor research. Media tech and IP rights expert here.

  3. 95rav

    95rav3 dögum síðan

    The way you advertised the White Cliffs for the UK was truely inspiring: definitely planning a visit within two years.

  4. This Guy Roll Needs

    This Guy Roll Needs3 dögum síðan

    Isnt japanese dramas and animes have something like this in TV? like some line that says "this show is sponsored by these brand"

  5. Jonathan Corbett

    Jonathan Corbett4 dögum síðan

    What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show

  6. For The Love Of Noise

    For The Love Of Noise4 dögum síðan

    Paid ad from the anti-vapers?

  7. bowen voowy

    bowen voowy18 mínútum síðan

    "Threatening senior politicians" That's a bit terrifying... The new guys can get scared off without repercussions, huh?

  8. walter soares

    walter soaresKlukkustund síðan

    Lie to sell a product can be understood as breaking a contract. I give you money, you give me something that does a specific action, it’s a contract. If what you promised me didn’t do what you said it does, than you lied and broke the informal contract we done. So even if freedom of speech is absolute, lie to sell something under these circumstance is not juridically correct.

  9. bowen voowy

    bowen voowy18 mínútum síðan

    Oh dear I love how the majority of the comments talk about the Ads that appeared at a very specific part.

  10. James NotmyLastName

    James NotmyLastNameKlukkustund síðan

    thank you for leaving the vape choke in.

  11. MrGermandeutsch

    MrGermandeutsch2 klukkustundum síðan

    "Don't vape, kids" -Tom Scott, 2021 (colourized)

  12. dsp4

    dsp42 klukkustundum síðan

    9:37 Did Apple pay you to say that?

  13. MultiCappie

    MultiCappie3 klukkustundum síðan

    Actually when I was in my teens and I realised the newspaper wasn't buying the cars in the test drives, I abandoned ever wanting to buy a car.

  14. Oli Minion

    Oli Minion3 klukkustundum síðan

    ill be honest this is probably my favorite episode yet.

  15. Thomasina Feucht

    Thomasina Feucht3 klukkustundum síðan

    The numerous capricorn intraspecifically cure because poison consquentially rescue following a kindhearted owner. alike, tough holiday

  16. Lil Rick

    Lil Rick5 klukkustundum síðan

    Liked instantly after that amazing top satire at the beginning -- just top tier

  17. Petter Källman

    Petter Källman5 klukkustundum síðan

    Pet peeve of mine. Thanks for putting the spotlight on it. I hope it brings discussion and opinion everywhere.

  18. B A

    B A5 klukkustundum síðan

    Us constitition: pls not step on freedom of speech McCarthy: how bout i do anyways

  19. negomistar

    negomistar6 klukkustundum síðan

    Tom, why is your greenscreen Evan Edinger's bedroom?

  20. Thick_propheT

    Thick_propheT6 klukkustundum síðan

    I think inciting imminent lawless action might actually be protected now

  21. B A

    B A6 klukkustundum síðan

    Didnt essentially everyone drive around in a volkswagen in jurassic parc new world or another one

  22. épinards & caramel

    épinards & caramel6 klukkustundum síðan

    12:28 Your gameshow ideas are getting weird! 😀

  23. épinards & caramel

    épinards & caramel7 klukkustundum síðan

    9:54 Ouch, that burn. To be fair the clip is ridiculous.

  24. LagavulinMTG

    LagavulinMTG7 klukkustundum síðan

    We need sponsored content to be 100% banned from ISboth/Instagram/TikTok and all the other ones. Adsense is more than enough to make a liveable wage.

  25. MrGermandeutsch

    MrGermandeutsch7 klukkustundum síðan

    *_Oh dear_* I love how the majority of the comments talk about the Ads that appeared at a very specific part.

  26. LagavulinMTG

    LagavulinMTG7 klukkustundum síðan

    I wish the BBC and American had rules like that today... I can't stand brand control...

  27. Bille994

    Bille9947 klukkustundum síðan

    They're still making Ant and Dec's Chavurday Night Takeaway?! Jesus! ITV really is grim haha

  28. Wendy G

    Wendy G7 klukkustundum síðan

    How's about just always assume you're being advertised to.

  29. Gibbon 27

    Gibbon 277 klukkustundum síðan

    11:41 *COUGH*

  30. SZ3R0

    SZ3R07 klukkustundum síðan

    Well because you DONT need to do money from it :) They need to do. Today's technology allows you if you have some skills of creating content, to make money. Apparently only some people have this right :)

  31. Locke Pinder

    Locke Pinder7 klukkustundum síðan

    I just realised there's no link for merch. "Asbestos Land - 100% Safe!" should absolutely be on some merch I can buy!

  32. Misanthropic Servitor of Mars

    Misanthropic Servitor of Mars8 klukkustundum síðan

    The best ads on ISboth are when the creator does a creative ad while subtly insulting the sponsorship.

  33. Pilbo Mags

    Pilbo Mags9 klukkustundum síðan

    Sounds like a YOU problem

  34. 김경호

    김경호10 klukkustundum síðan

    The far buzzard ultimately sip because territory unknowingly place minus a whispering feather. null, interesting sale

  35. Nerd_ Guy_Lol

    Nerd_ Guy_Lol10 klukkustundum síðan

    Never thought I’d see gucci gang in a tom scott video

  36. stephen hartley

    stephen hartley10 klukkustundum síðan

    theres a law for the rich and a law for the poor

  37. onee

    onee10 klukkustundum síðan

    What you're saying depends on the country. It's not just ISboth. In Turkey for example it will say, "This TV serie has product placement" before that TV serie starts and they promote something like a drink or something else.

  38. Unimportant Account

    Unimportant Account10 klukkustundum síðan

    lmao lorraine's tax evasion

  39. Christophe Beaulieu

    Christophe Beaulieu11 klukkustundum síðan

    I wonder what Tom Scott is like offscreen. Maybe a douche. Probably not tho

  40. Osama Ali

    Osama Ali13 klukkustundum síðan


  41. majestic

    majestic14 klukkustundum síðan

    The scary comb grossly stop because carriage partially fire inside a cheap house. rural, bashful walk

  42. Majed Marji

    Majed Marji15 klukkustundum síðan

    The angry person intralysosomally print because cloth family found but a embarrassed pamphlet. accidental, boring mechanic

  43. KingIsulgard

    KingIsulgard15 klukkustundum síðan

    There was an ad before this video.

  44. Sarato

    Sarato18 klukkustundum síðan

    Is no-one going to talk about that awful dubbing at 10:39? They explicitly put it in there afterwards.

  45. Caerys Nyx

    Caerys Nyx19 klukkustundum síðan

    “Disguised Gambling Game” yes xD

  46. jon sacbibit

    jon sacbibit19 klukkustundum síðan

    i straight up thought that bit in the beginning was a sponsor and was all mad that my sponsorblock plugin didn't do anything.

  47. Johl's

    Johl's19 klukkustundum síðan

    Because that's how they get make income if they are influencers. Whatever sponsorship money they get is technically considered their work, yes it's a double standard but its more of a thing that the FCC can't let them get away with it. Other productions still pay taxes over product placement if the company paid for the brand placement but it's especially serious for influencers and youtubers because they 100% have a large portion of kid audience with fewer regulations like having to be rated. ISboth and other social medias had to crack down on this when influencers and youtubers like that CSGO lotto thing happened. It's unfair but it's meant to stop misleading advertising and to get influencers to pay taxes since the IRS literally had to threaten them.

  48. Jamie_JD

    Jamie_JD20 klukkustundum síðan

    Tom being off centre is so powerful

  49. Butter Bitch

    Butter Bitch21 klukkustund síðan

    I disagree with one point that the viewer won’t be able to discern between a paid name drop or a natural one. I think the strong arm of a money paying company is very often noticeable.

  50. JOZOPO

    JOZOPODegi Síðan síðan

    2k dislikes dang you guys really dont like vaping

  51. mat

    matDegi Síðan síðan

    One thing that still confuses me to this day was those "viral video advertisements," those videos that was obviously set up to be a video with a lot of sharability and then at the end it would turn out to be an ad for some movie that was coming out. To me they always seemed kinda malicious since despite it being obvious it was an ad by the end, during the video you would have no idea you would be advertised to since most people wouldn't expect a viral video to be and advertisement, since the nature of youtube videos isn't the same as a movie or television show. I don't know if anyone else ever felt that way, and I personally haven't seen any of them in a while so perhaps something was done about it in some way, they just always stood out to me as a shorta sketchy way to advertise

  52. 「CELLO KID」

    「CELLO KID」Degi Síðan síðan

    Tom's becoming old

  53. Molly Eck

    Molly EckDegi Síðan síðan

    It’s time to play is this an advert **ad plays***

  54. Msuni

    MsuniDegi Síðan síðan

    ISbothrs have to make it clear that a video is sponsored but do they need to do the same if they are uploading part of their livestream if the livestream is sponsored as well?

  55. hen ko

    hen koDegi Síðan síðan

    The BBC are always advertis

  56. Punished_

    Punished_Degi Síðan síðan

    The difference is they're big, your small.

  57. hen ko

    hen koDegi Síðan síðan

    "It's time to play, Is This an Adver-" ad plays from paramount+ saying "This is Paramount+"

  58. Frostbyt3z Gaming

    Frostbyt3z GamingDegi Síðan síðan

    the words 'probably isn't' shouldn't exist in rules.

  59. Keness

    KenessDegi Síðan síðan

    why em see ay?

  60. Toad Boy

    Toad BoyDegi Síðan síðan

    We should just have no regulations

  61. theshadowknows

    theshadowknowsDegi Síðan síðan

    Fantastic content.

  62. David Fisher

    David FisherDegi Síðan síðan

    Are you advertising that we should visit that gorgeous beach in the background? I wasn't sure if it wasn't an advert by a local tourism company / government agency wanting to make some money on tourist as Covid restrictions are lifted. Can you please be more clear in your video? The product placement however seemed very clear to be sarcastic jabs at the system in place.

  63. Mak Yuki

    Mak YukiDegi Síðan síðan

    "Is this an ad?" *ISboth plays ad*

  64. Vijay Parthasarathy

    Vijay ParthasarathyDegi Síðan síðan

    Hiya Tom! Talking about the music videos you showed, why don’t the artists put a disclaimer about the ads/product placements when uploading the same exact song video to ISboth? Or do they do it??

  65. Why We Love Film

    Why We Love FilmDegi Síðan síðan

    I agree...

  66. SmikZeroYT

    SmikZeroYTDegi Síðan síðan

    In a movie I saw maby an ad of Yankee Candle

  67. Stephany Gallego

    Stephany GallegoDegi Síðan síðan

    The ruddy bag postsurgically mourn because sycamore importantly belong excluding a messy need. pricey, high-pitched account

  68. Luca Zifferblätter

    Luca ZifferblätterDegi Síðan síðan

    11:46 you're welcome

  69. Luca Zifferblätter

    Luca ZifferblätterDegi Síðan síðan

    As an 8 year vaping veteran, there is one single rule in the vaping codex that ought to never be breached: "One shall never use his vocal cords right after taking a puff. Inhale vapour, exhale vapour, inhale again, then speak.".

  70. Jded _404

    Jded _40423 klukkustundum síðan

    what happens?!

  71. Peter Murphy

    Peter MurphyDegi Síðan síðan

    BBC advertising is real bunch of pedophiles.Laura who advertise all the time of your in court for not paying it get in touch 've got all the evidence you require to gain your cash then we can all claim it back.from 1977 till todat be the end of the BBC for good let me know

  72. Peter Murphy

    Peter MurphyDegi Síðan síðan

    ISboth playing mommy again sick of these nonces

  73. BagelBear

    BagelBearDegi Síðan síðan

    "It's time to play, Is This an Adver-" *ad plays from paramount+ saying "This is Paramount+"*

  74. Peter Murphy

    Peter MurphyDegi Síðan síðan

    The BBC are always advertis

  75. Gmo Skee

    Gmo SkeeDegi Síðan síðan

    Influencers 🤣🤣🤣🤣🤣🤣 AINT NO SUCH PERSON !!!!! Who are they foolin ?

  76. ecks dee

    ecks deeDegi Síðan síðan

    literally from this video i now know pitbull is now involved with nascar 😂 dam

  77. shiva K

    shiva KDegi Síðan síðan

    The male distributor postauricularly search because chick intraspecifically trace atop a moldy swordfish. true, volatile watchmaker

  78. Black Bard Studio

    Black Bard StudioDegi Síðan síðan

    What is needed is a push to change regulations in regards to all the other media to declare ads and product placement.

  79. Kyle Middleton

    Kyle MiddletonDegi Síðan síðan

    60 seconds in... wow... Don't hold back son.

  80. UnbutteredToast

    UnbutteredToastDegi Síðan síðan

    This is probably the longest ad I've seen to date

  81. googlemarmic

    googlemarmicDegi Síðan síðan


  82. Figuratively Razzmatazz

    Figuratively RazzmatazzDegi Síðan síðan

    That intro simultaneously ended the careers of both reaction ISbothrs and gacha games.

  83. juruewonf aurbewkis

    juruewonf aurbewkisDegi Síðan síðan

    The rampant nest distally print because college feraly retire out a wonderful latency. light, absorbed freon

  84. Nate Brown

    Nate BrownDegi Síðan síðan

    There is one show featuring consistent strong product placement that is distinctly a joke. It's Community, an amazing show, and the brand is Let's potato chips. The one show that does it right.

  85. Lachlan Keddie

    Lachlan KeddieDegi Síðan síðan

    Did anyone else notice at 22:17 how suspiciously well the *P* logo blends in to those assorted boxes behind the truck? You cannot convince me that that wasn't deliberate....

  86. Tobey's Maguire

    Tobey's MaguireDegi Síðan síðan


  87. deadviny

    deadvinyDegi Síðan síðan

    wow vaping is so cool

  88. James

    James2 dögum síðan

    I never thought I would see Tom Scott rip a vape in a video

  89. rickysmyth

    rickysmyth2 dögum síðan

    That's not how you vape, Tom. You're meant to take smaller drags. Having it replace air in your body like that of course will give you a bad vape trip

  90. Mjws2907

    Mjws29072 dögum síðan

    Tom the dragon

  91. tuna mayo

    tuna mayo2 dögum síðan

    I really want to go to Asbestos Land right now.

  92. Paul Smith

    Paul Smith2 dögum síðan

    I thought the Sour Patch Kids product placement in Kyle X/Y was hilarious. It was my favorite part of the show.

  93. Paul Smith

    Paul Smith2 dögum síðan

    as the children are leaving for school, the mother runs out the door "Kids! You forgot your Sour Patch Kids!"

  94. IamScary

    IamScary2 dögum síðan

    I just ate a watermelon

  95. Bente Huizer

    Bente Huizer2 dögum síðan

    A comment for the algorithm gods

  96. Jackie Morey

    Jackie Morey2 dögum síðan

    There was an ad break IMEDIATELY after you asked "is this an ad break?" And I 100% thought you were going to ask us to analyze the literal adverts 😅

  97. Bogdan OWS

    Bogdan OWS2 dögum síðan

    Actually on tv as well, where there is a paid something a small P in a circle appears.

  98. Mr. C

    Mr. C2 dögum síðan

    Tom Scott's videos are delicious vegetables in a world full of junk food.

  99. Prahar

    Prahar2 dögum síðan

    I didn't quite follow the whole video, but I did learn one thing and one thing alone - I need to buy a vape pen.

  100. Evgenii Nalpin

    Evgenii Nalpin2 dögum síðan

    25:00 Wait, isn't Ring an actual company that advertises doorbells and home security cameras? Does THIS unconscious reference counts as advertising? This video is too meta now...

  101. john_blaze39

    john_blaze392 dögum síðan

    Very valid point. Even in the new show wandavision, I'm seeing a suspicious amount of GM cars, and close ups of GM cars. CLEARLY GM paid for that product placement. But of course it's not mentioned anywhere

  102. E. Clark

    E. Clark2 dögum síðan

    Do you have to declare ISboth videos as ads? After all, they do pay you, and they do have some control over what you're allowed to say or do.

  103. bruceyboy 94

    bruceyboy 942 dögum síðan

    I died laughing at the vape part 😂😂😂😂 I couldn't stop re watching it!. Legit dribbled in my boxers 😂😂😂😂

  104. Ersteller

    Ersteller2 dögum síðan

    Since your copyright video, I know that different rules apply to us and the rest of the world.

  105. Smaller Badger11

    Smaller Badger112 dögum síðan

    In a altenet world-this war was brought to you by raid showdow legends!

  106. San Ansa

    San Ansa2 dögum síðan

    i think they should be required in the other media to declare they are paid. I also think there should be 100% transparency when it comes to relationships politicians have (including jobs they are lining up for when they leave office, stocks they own) and also scientists, I want to know who sponsors their research or offers them consultant positions. I know damn well even some scientists and medical doctors are compromised. Medical doctors get paid by pharmaceutical companies but not always in cash. I know someone who worked for a company and the doctors would demand very expensive medical equipment for their office, if they agreed to be part of clinical trials. If you are part of a clinnical trial you need to find volunteers to take the drug. So be careful of what prescription your doctor is writing (or 'free' samples they are giving out). Do your own research.


    MARTHA SIMS2 dögum síðan

    I love your videos so much but they make me sad about the bad things that people do.

  108. Grounson FFM

    Grounson FFM2 dögum síðan

    12:30 Tom: Is this an advert? midroll ads: start playing. well played Tom. Well played

  109. DipWob

    DipWob2 dögum síðan

    marvel movies should be the only movies that are allowed to put the disclosure in the credits

  110. Sid Ferreira

    Sid Ferreira2 dögum síðan

    I agree with the video... Just wondering about kid content inspired on toys (Transformers, Cory Carson, Pokemon...)


    JOSEPH WODARCZYK2 dögum síðan

    That's actually a really good point. Also where do you draw the line between content inspired by toys and toys inspired by content?

  112. Benni Grote

    Benni Grote2 dögum síðan

    The dramatic rail intialy box because copper tinctorially label given a married hawk. white, kind beginner